Development of digital publishing is the strategic focus of press and publication industry
Development of digital publishing is the strategic focus of press and publication industry
Digital publishing is a new content-based publishing, which simplifies the publishing process, reducing the circulation, so that both ends of the chain of the publishing industry into a two-way transfer from the one-way, multi-directional interaction shift from a product-based to product plus service oriented. In recent years, search engines, mobile devices, Electronic Reader-based digital publishing technologies such as continuous innovation and development, digital publishing and traditional publishing industry continue to deepen the integration of digital technology news publishing industry is increasingly becoming an important driving force.
The development of digital publishing is the news publishing industry strategic focus for sustainable development
Press Digital Publishing represents the future direction of the publishing industry. With the development of digital publishing computer, the Internet, the three digital technology, massive product information, cultural diversity, interconnection, transmission, fast, without national boundaries, have become increasingly powerful in enhancing the competitiveness of Chinese culture ever to play an important role in the development of new media has become a strategic focus. Changes in consumer reading habits of young and rapidly growing population of digital reading to the industry provides business opportunities. We can foresee that there will be more and more digital publishing new Format, which will be the main industries of Press and Publication, for a long period of time to maintain high growth momentum.
Digital publishing is the new growth of cultural industries. Adjusting the industrial structure, developing high-tech industry is the focus of our economic status, and digital publishing industry is the highlight of the development of new industries. In China’s publishing industry, the emergence of digital publishing is not a long time though, the current overall scale is still small, in the press and publishing industry’s share of GDP is also still limited, but its growth rate has been rapidly growing leading role obvious. In 2006, we began to carry out the digital publishing industry to the statistics, the year is 200 billion, in 2007 was 36 billion yuan, 53.0 billion in 2008 is expected to reach 75 billion yuan this year, three-year average growth rate of 56.2 % abnormal performance outstanding, the development of the situation is excellent. Several years and our book publishing has been par value, strong growth in the news publishing industry an important impetus and new economic growth point.
Number of publications have become the Press and Publication of “going out” a highlight material market. In recent years, the press and publishing industry in the implementation of the “going out” strategy, and has developed a package of measures to support funding arranged and achieved good results. But it is undeniable that our traditional publication in the “going out”, the subject language, content, distribution channels and Marketing Network And many other factors, and central to the news publishing industry “going out” there is still a demand, and digital publishing is an entry point to change this situation. For example, the academic journals of China “go out” much, but the database of academic journals in China are exported to more than 100 countries and regions, and increasing demand. This is the material advantages of digital publishing market. Especially online games, only in 2008, China had 15 companies independently developed online games online games the 33 works to enter the overseas market, covering more than 40 countries and regions, the annual Sell Income of 70.74 million U.S. dollars goods market. These have benefited from the content of the digital publications, communication networks that feature. This year’s Frankfurt Book Fair, China, as guest of honor, digital publishing is one of the key exhibitors. China’s rich publishing resources, digital publishing is huge in the international market.
Speed up the industrial base construction is that the press and publishing industry, the rapid development of strategic initiatives
Recent years, we insist on building with press and publishing industry, characteristics of industrial clusters and industrial base, as the primary task of development of the bright spots, in order to promote the rapid development of press and publication industry, bigger and stronger, so that press and publishing industry pattern of the emergence of new changes. We urged “the Pearl River Delta”, “Yangtze River Delta” and the “Bohai” printing industry with the formation of the three, led the development of the Chinese printing industry, production output value accounts for the country 60% of the printing industry to improve the printing industry in China international competitiveness; eastern Guangdong and Jiangsu, the construction of industrial park disc replication, CD production to reach our country in the world for more than 20% of capacity; Beijing, Shanghai, Guangzhou, Nanjing, Hangzhou, Chengdu and other ten books, newspapers and periodicals published in the total base accounted for more than 60% of the country; Press and Publication Administration has approved 12 online games and animation base, gathered a group of digital publishing business, prosperity and development of China’s online games and animation industry; 11 copyright trade, protection of the Model base of the building, attracting a large number of creative industry companies settled, and enhance cultural creativity.
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